Wed Sparks
Wed Sparks was created to pair couples with their “Fairy Godmother” to help their vision come to life, and being able to curate their wants and needs for their ceremony. We then create a visual video to showcase the end results.
The problem was couples who did not have time or could not see their vision or set up for their ceremony. They do not have any guidance and cannot put their ideas into paper to show what they want.
The stress of wedding planning is enough, especially when you are on a tight budget
Understanding the User
User research
I conducted interviews and created empathy maps to understand the users I was designing for and their needs. A primary group identified through research included newly engaged couples, as well as engaged and married couples who either don’t know where to start or wish they had done things differently.
This user group confirmed initial assumptions about WebSparks, but research also revealed that not knowing where to start was the only factor. Other user problems included lack of creativity, interests, themes, colors, and not being on the right page on how couples wanted their ceremony to go.
Persona
Starting the design
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For sign-up process I created a simple form to follow as to not overwhelm new users.
Refining the design
Going forward
Takeaways
Impact: The app makes users feel like Web Sparks thinks about the couples and helps wedding planning a little bit easier. One quote from a user: "Oh this is amazing! Being able to preview the ceremony video is a great idea."
What I learned:
While designing Web Sparks. I learned that wedding planning is hard (due to being engage) and not having guidance. Usability testing can be difficult, especially since you have to work with time and keeping things professional with family.
Next Steps
Takeaways
Conduct another round of usability studies to validate whether the pain points the user experienced have been effectively addressed.
Conduct more research to determine any new areas of improvement.